December 3, 2014

Verizon’s SugarString

Verizon’s foray into tech publishing, SugarString, is shuttered. They left this statement to DSL Reports:

SugarString is a pilot project from Verizon Wireless’ marketing group, designed to address tech trends, especially those of interest to our customers. Unlike the characterization by its new editor, SugarString is open to all topics that fit its mission and elevate the conversation around technology.

SugarString was obviously doomed from the start. It’s never a good idea to limit what journalists are allowed to cover. A company in Verizon’s position has nothing to gain from a publication like this, unless they’re prepared to lie and cheat, which has a tendency to get out in the open in the end. Just look at the long list of dirt Samsung stunts over the years…

Hat tip: The Verge.

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