November 2, 2014

The Tim Cook moment

Kara Swisher on Tim Cook:

Otherwise, he eschewed the limelight during his first years, seeming to prefer to keep up that behind-the-scenes persona intact, despite the fact that he held the most high-profile job in Silicon Valley. This is in drastic contrast to everyone else in tech, who share — with great calculation, of course — quite a bit about their personal lives for the media.

Google’s Sergey Brin kite-surfs! Amazon’s Jeff Bezos is a space nut! SpaceX and Tesla founder Elon Musk wants to die on Mars! Twitter’s Dick Costolo was once a stand-up comic! Facebook’s Mark Zuckerberg is taking Chinese lessons! Box’s Aaron Levie sure is a funny tweeter!

About Cook, nothing.

Great piece, sparked by Tim Cook’s extraordinary essay where he officially tells the world he’s gay.

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