December 29, 2014

The Interview might lead to something better

The Interview might prove to be fodder for online premiers. Consider this, from the Deadline story:

The unplanned day-and-date release of The Interview raked in more than $15 million in online revenues through Saturday, Sony Pictures said in a release.

And then this:

The film also was screened in 331 theaters, bringing in another $2.8 million beginning Christmas Day. The substantial online revenues for the film may fuel additional conversation and even controversy about day-and-date debuts for films online and in theaters.

It might be a bit early to get our hopes up for a better, more digital, distribution system of movies but it’s interesting nonetheless. Also, no telling how the terror threats have affected theater sales. Then again, without the whole Sony hack spectacle, chances are The Interview would’ve just passed us by.

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