March 14, 2015

The entrepreneurial bourbon solution

Not much new in this piece on the bourbon shortage, and the entrepreneurs who wants to change thinngs, but an interesting weekend read nonetheless:

Enter entrepreneurs with start-up spirits and a potential solution. Through a variety of unconventional aging methods, drawing on chemistry, they have already squeezed a two- to more-than-20-year process into days, weeks, and months, much to the chagrin of whiskey connoisseurs, who will tell you the secret to a refined bourbon is time. While some companies have taken age labels off their bottles to get products to market sooner (bye-bye 12-year-old premium bourbon; hello ambiguously aged premium bourbon), new distilleries are experimenting with smaller barrels and rapid oxidation.

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