April 9, 2016

The agency dictionary

Information Architects have released their dictionary. From the launch post:

The result is a growing dictionary of our internal talk enriched with a few raw diamonds that explain playfully how we see things. It is useful as a documentation of our normal madness. It’s helpful for new staff to understand us older uncles. It is interesting for old, new and prospective clients, and we certainly hope it gets interesting enough for colleagues at other agencies that they feel incited to create something similar, so we can learn how they speak.

The dictionary can be found here.

I love this, it’s a brilliant idea, useful and potentially powerful. My agency, Odd Alice, have added five people the past year, and we would’ve benefitted from having a dictionary of our own in the process. In the longer run, I think clients might appreciate it even further, because it’s never fun to ask what something means. I believe clients might feel more secure knowing there’s a way to look something up, instead of relying on a fuzzy explanation from someone who might not actually grasp the full extent of the term, technology, or whatever it is. I for one will definitely consider doing something similar for OA.

Thoughts? Let @tdh know on Twitter, or find me elsewhere. There is also a newsletter.