November 20, 2014

Firefox dumps Google for Yahoo

Firefox dumps Google for Yahoo in USA, and for Yandex in Russia.

Today we are announcing a change to our strategy for Firefox search partnerships. We are ending our practice of having a single global default search provider. We are adopting a more local and flexible approach to increase choice and innovation on the Web, with new and expanded search partnerships by country.

China keeps Baidu, no word on Europe yet. You can still pick either search engine, just like in any other web browser. There’s also talk about more integrated Yahoo products, which brings back horrible memories of toolbars of the 90s.

Thoughts? Let @tdh know on Twitter, or find me elsewhere. There is also a newsletter.