December 2, 2014

Crowdfunding insurance

Crowdfunding platform Indiegogo is doing a one campaign trial of crowdfunding insurance. Gizmodo:

The new “Optional Insurance,” which was first discovered by TechCrunch, appears to only be available on a single project thus far, the Olive stress-management wearable. When you go to preemptively secure your Olive band, you’re given the option to purchase the Indiegogo-provided insurance for the relatively reasonable price of $15. Then, if the Olive doesn’t materialize within three months of when it’s supposed to, its Indiegogo’s responsibility to give you your money back.

You can see it in action on the Olive wearable. This is an interesting move, and something that you might want to consider given the amount of duds and delays out there, should the insurance become a standard feature.

Semi-related plug: Never miss a great crowdfunding campaign again, thanks to Daily Crowdfunder. Yes, that’s a project of mine, go figure…

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