February 14, 2013

Chasing Dreams

It doesn’t matter what you’re doing, you need to know when it is time to stop doing it. You might be writing a book, publish a site, or chase some other dream – everything has to have its limits.

I know, that hurts. You dream about doing something, being someone, achieving greatness, and here I am telling you that you shouldn’t chase that dream forever.

Not all of us can be rockstars, no matter how much we want to. We can, and should, try though.

You shouldn’t give up easily either, never that, but when you set out to do something, to achieve a goal, then you need to know when enough is enough.

Goals can be extremely clear when running websites. Not only do you have accurate metrics for your goals (revenue, site statistics, and so on), you can also gauge the interest of your visitors with surveys and similar tools. You will know how well your site is faring at all times, the question is whether you will act accordingly?

So your dream is to build and run the next Huffington Post (let’s skip the “Why?!” outbursts, for argument’s sake), but you’re not really hitting your goals. The readers aren’t there, the revenue is sub-par, but you’ve got a gut feeling that tells you this is something good. It is bound to work, just give it some time, right?

Do you continue to chase the dream, or do you call it quits?

I can’t tell you when to give up, but I can tell you this: If you don’t know when enough is enough, you’ll end up wasting precious time and money.

Set your goals, decide when to throw in the towel, and do your best to stick to it. It’ll hurt, but you’ll know you gave your dream a serious shot, without losing more than you could bear.

Thoughts? Let @tdh know on Twitter, or find me elsewhere. There is also a newsletter.